The SIMA show in France highlighted that manufacturers are hedging their bets globally and not just in the high-tech European and North American markets. The emergence of the global brand phenomenon from most of the main manufacturers was clear at the show. These lower-specification machines still use modern technology in the cab, coupled with lower-specification transmissions and hydraulics. On the flip side of this, smart farming is on the horizon at the other end of the scale, including drone mapping of fields, multiple GPS options, robotic technology and autonomous vehicles. Interestingly, this week we preview Massey Ferguson’s latest model to be introduced in Ireland, drawing from the experience of the everlasting 390T in the Global Series.