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Purely plant-based products cannot, in principle, be marketed with designations such as ‘‘milk’’ or ‘‘butter’’, and are reserved by EU law for animal products, the European Court of Justice has said.
The judgment came in a case where a company called Tofu Town was challenged for naming its products as “plant cheese” and “veggie cheese” even though they had no ingredients of animal origin. Does this spell the end of products such as almond ‘‘milk’’ and soya ‘‘milk’’?
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