As part of the programme, Farmflo will receive one-on-one mentoring from Microsoft‘s business, technology and marketing experts, as well as being given access to Microsoft services such as Azure Cloud – the company’s cloud computing platform and infrastructure – which is worth about €675,000 to the Irish start-up over the next three years.

“This is a fantastic opportunity for Farmflo, and it’s humbling that a tech giant such as Microsoft is getting behind us,” said Jason Devenney, co-founder and chief executive of Farmflo. “Sustainable agriculture is going to become increasingly important in the coming years, with farmers needing to make their farms more productive to feed our planet’s growing population. Our aim is to support farmers in producing more with their finite resources, and ensuring consumers know exactly where their food comes from.”

Informed decisions

Farmflo provides farmers with a way to record information for their compliance and traceability reporting, and to help them make informed decisions based on accurate, real-time data. The company was founded in 2012 by brothers Jason Devenney, a software developer, and Gareth Devenney. Farmflo now employs 12 people and has offices in Letterkenny, Ireland, and Glasgow, Scotland.

The Accelerator Programme is a global initiative led by Microsoft Ventures to support a small group of high-potential start-ups. The programme also has dedicated hubs in Bangalore, Beijing, Berlin, Paris, Seattle and Tel Aviv.

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Farmflo at the Ploughing