A Chinese entrepreneur plans to export milk from his newly acquired Van Dieman’s Land Co in Tasmamia, the largest farm in Australia, hoping that Chinese consumers will pay up to 15 times what Australians pay for their litre of milk according to a Reuters report.
Lu Xianfeng paid a top price of A$280m (€196m) for the 17,000ha property after making his money from a textile company that manufactures sun shades.
Lu’s company announced plans to airfreight 50,000 litres of fresh milk per week from Tasmania to Ningbo, the second largest city in Zhejiang province.
ADVERTISEMENT
This will come at a price for middle class Chinese consumers, who will have to be convinced that the milk from the windswept Tasmania is much superior to the local product, given that there is still a memory of the 2008 melamine scandal. He will have to use all his marketing skills to convince his new customers to pay up to A$15 (€10.5) for a litre of milk than can be purchased back in a supermarket in Australia for $1 (€0.7).
This content is available to digital subscribers and loyalty code users only. Sign in to your account, use the code or subscribe to get unlimited access.
The reader loyalty code gives you full access to the site from when you enter it until the following Wednesday at 9pm. Find your unique code on the back page of Irish Country Living every week.
CODE ACCEPTED
You have full access to the site until next Wednesday at 9pm.
CODE NOT VALID
Please try again or contact support.
A Chinese entrepreneur plans to export milk from his newly acquired Van Dieman’s Land Co in Tasmamia, the largest farm in Australia, hoping that Chinese consumers will pay up to 15 times what Australians pay for their litre of milk according to a Reuters report.
Lu Xianfeng paid a top price of A$280m (€196m) for the 17,000ha property after making his money from a textile company that manufactures sun shades.
Lu’s company announced plans to airfreight 50,000 litres of fresh milk per week from Tasmania to Ningbo, the second largest city in Zhejiang province.
This will come at a price for middle class Chinese consumers, who will have to be convinced that the milk from the windswept Tasmania is much superior to the local product, given that there is still a memory of the 2008 melamine scandal. He will have to use all his marketing skills to convince his new customers to pay up to A$15 (€10.5) for a litre of milk than can be purchased back in a supermarket in Australia for $1 (€0.7).
If you would like to speak to a member of our team, please call us on 01-4199525.
Link sent to your email address
We have sent an email to your address. Please click on the link in this email to reset your password. If you can't find it in your inbox, please check your spam folder. If you can't find the email, please call us on 01-4199525.
ENTER YOUR LOYALTY CODE:
The reader loyalty code gives you full access to the site from when you enter it until the following Wednesday at 9pm. Find your unique code on the back page of Irish Country Living every week.
SHARING OPTIONS