Domestic and international companies are hoping to take advantage of growing demand for dairy products in Vietnam. Though consumption rates are low at around 14 litres per head per year, this figure is double what it was in 2000. In Ireland, the figure is approximately 127 litres.The southeast Asia nation has a rapidly growing population which stands at 95 million people, and though still developing, demographics show the country is becoming increasingly diverse. A high proportion of university-educated Vietnamese have travelled abroad to study and their tastes have been influenced by western cuisine.