Dubarry

Dubarry says its boots are fully waterproof yet completely breathable, and the company plans to prove this at the event by standing in a bucket full of water to show you why their boots are the best. Dubarry will also be displaying a huge range of leisure wear including their two new tweed pattern jacket.

Portwest

Portwest will be running its annual National Welly Throwing Competition, while the family-run Irish company will also be unveiling some new looks from their 2017 capsule collection. This year the Irish Farmers Journal is teaming up with the company to offer readers 50% off the Portwest Tanberry Wax Jacket. With a corduroy collar, classic tartan lining and waxed cotton outer, this jacket is a sophisticated look for those in love with a stylish country chic look. Simply show this page upon purchase.

Kiwi Country Clothing

Kiwi Country Clothing carries the best brands available from New Zealand including the famous possum trekker sock made from possum fur –a no-washing and no-smelling sock.If you’ve been ill yourself or know someone who hasn’t been well, then it’s also worth checking out this stand for their handmade Fanny and Freddie Adams underwear. In fact, these are now considered the best underwear for patients who have a stoma. After significant clinical trials they have proven to be the most ideal garment, as they stay in place, no sweat, no itch and are gentle against the skin.

Rí na Mara

Galway company Rí na Mara harvests organic seaweed off the west coast and use this to manufacture a luxury range of seaweed extract skincare products. This year, the award winning company will be selling its six classic products including its popular face cream at the Ploughing. They company will also be unveiling a new product. If you’re looking for a quality Irish cream to add to your skin-care regime, make sure to visit Rí na Mara and mention the Irish Farmers Journal advert to avail of 10% off all products.

Olis Skincare

Olis 100% Natural Skincare is a new range of luxury products manufactured in Clara, Co Offaly. Olis blends nutrient-rich ingredients designed to nourish, soothe and moisturise the skin, using only Ecocert approved emulsifiers and preservatives to ensure their products are 100% natural. Olis will be exclusively giving a 10% discount to any purchase of their products once you show this page of the Ploughing supplement.

NPA Fashion Shows

NPA Fashion Shows will take place daily at 11.30am, 1.30pm and 3.30pm with the Holman Lee Model Agency partnering with the NPA once again this year. Participating boutiques and fashion outlets include Dunbarrys, Galvins of Tullamore, Vanity Fair in Newbridge and McElhinneys in Athboy to name a few. This year the Most Appropriately Dressed Lady will win a prize of over €3,000. The winner will receive a weekend escape for two in The g Hotel. Not forgetting the men, the Most Appropriately Dressed Gent will win a stay in the exclusive Wineport Lodge nestled on the banks of Lough Ree in Athlone plus a custom-made suit sponsored by Louis Copeland.

Product of the Ploughing

Dubarry is debuting its first adjustable-fit boot, the Glanmire, an elegant knee high boot with GORE-TEX® technology. The bungee cable adjustment at the back of the boot means you can tie it up tight if you have small legs or stretch it out if you find boots pinch at your calves.