The inaugural premium red ladies production sale took place in Roscrea on bank holiday Monday. The sale offered prospective buyers a choice of 50 heifers from the Baileys, Ballinrahin and Grangeford herds, which came together for the sale.Offering unique incentives for young and first-time buyers, the sale was a roaring success. In all, 92% of the heifers on offer traded on the day to average over €4,000, with three heifers reaching five-figure sums.