As part of the campaign to increase support for the suckler cow, earlier this year the IFA commissioned University College Cork to conduct a study to review the importance of the Irish suckler cow sector to the Irish economy and wider society. The study highlights the size and significance of the suckler beef sector in Ireland and outlines the opportunities and challenges facing the sector. In this article Prof Thia Hennessy provides an overview of the key findings of the report authored by her and colleagues at UCC. A large and important indigenous sector