Shane O’Loughlin started farming with his father Dermot full-time in 2005 after spending some time travelling and working on farms in Canada, the US and New Zealand. He graduated with a first-class honours from UCD and has always been eager to learn and make improvements on his farm since. One area he is a great believer in is record-keeping. He feels measurement and traceability systems will stand to the Irish agricultural industry in the future. “I think if we can make an effort to reduce our carbon footprint it should help to add value to our milk and the sustainability of the whole system,” said Shane. The O’Loughlins are practicing what they preach on this point by measuring all the key performance indicators and using the information to make changes to the way they farm. Collaboration