There are few things in dairy farming that deliver real efficiencies. Hybrid vigour from crossbreeding and the inclusion of clover in swards have been proven to increase productivity. With labour being a major constraint on many dairy farms, finding ways to reduce labour input without compromising too much productivity will also deliver efficiencies. Once-a-day (OAD) milking has been pioneered by a small number of farmers in Ireland and New Zealand. The reasons why farmers go once a day are varied, but usually centre on the person; such as for lifestyle or health reasons, or, on the farm: hilly, long walks, etc.