The overall results, as well as a breakdown by system of the 2019 e-Profit Monitors, are shown in Table 1. The average gross margin for the whole group in 2019 climbed by €100/ha to hit €670/ha – an 18% jump for the year. Just two farms broke the €1,000/ha mark while a further five crossed €900/ha. Interestingly, steer beef systems were by far the most profitable in 2019, beating the bull beef producers by €200/ha. This is a new one for the BETTER farm programme after bull beef systems historically rose to the top.