The increase in supermarket and butcher shop sales has not replaced the loss of the restaurant and fast food business across Europe for either beef or sheepmeat and is being felt by farmers with falling prices. Joe Burke, senior manager of meat and livestock with Bord Bia, told the Irish Farmers Journal: “While the improvement in retail sales is positive, the difficulty is that, on average, more than 50% of the volume of beef coming from each carcase is generally sold into the manufacturing and foodservice channels.