While farmers face a period of lower prices due to the coronavirus pandemic, where swift action is taken now it will help ensure businesses get through this difficult time, advises dairy business consultant Jason McMinn.“Where necessary, I would advise farmers to get on to their hire purchase agreement holders and arrange to have payments deferred for three months in the first instance. In the last dairy downturn, the banks took all of the hit, and they won’t want to do that again,” said McMinn.