Last Thursday, the Irish Farmers Journal hosted a live webinar with Wolfgang Burtscher. Having recently been appointed to the position of director general, Burtscher is the most senior official within the European Commission’s Directorate General for Agriculture and Rural Development. He will play a central role in shaping future agricultural policy and in determining the level of economic viability on over 10 million EU farms. Throughout the webinar, the Austrian native demonstrated an exceptionally strong command of his brief. His responses to a number of supplementary questions are detailed here. Within the answers there is an acknowledgement that “the increased costs of sustainability at farm level needs to translate into higher farmgate prices to ensure a fair return for farmers”.