I remarked to a colleague at the recent ASA event that the age profile of the attendees was getting younger, which was refreshing to see. “Or maybe its that you are much older Damien,” was the dry reply. How true. My first ASA conference was in 1998. This shy, wet behind the ears reporter who is not an agricultural scientist arrived at the hotel in Cork knowing virtually nobody from the world of agriculture having joined RTÉ a few months earlier. I had no clue what was going on. Some would say I still don’t.