Eugene Kirrane, Cullane, Irishtown, Co Mayo, became an organic farmer in 2011. He converted from conventional suckling and beef farming because he was finding it difficult to make a financial margin. “I was disillusioned with conventional farming for two main reasons – the costs of production and poor conventional beef prices,” said Eugene. He converted his farm in early 2011 and after a two-year conversion period, achieved full organic status in May 2013.