Bord Bia are keen to show young consumers that the humble spud is bang on trend, with a drive to make potatoes more “insta-friendly” for millennial consumers.
Research carried out on behalf of the company revealed that millennials and generation Z were wary of the cooking time, preparation and nutritive capabilities of potatoes.
Potatoes also were not seen as exciting or photogenic for younger consumers keen to photograph their food and post it online.
Myth busting
Bord Bia has enlisted the support of TV dietician, Aoife Hearne who said: “we need to dispel the myth that potatoes are fattening or that carbohydrates as a food group are bad for you.
“Potatoes are naturally fat-free and gluten-free, a great source of fibre, vitamin C and a variety of B vitamins. They also contain three times the amount of potassium found in bananas."
(l-r) Twins Evan and Abbie Wogan (8) with neighbour David Tuite (8) on Gerard Tuite’s potato farm in Clogherhead, Co. Louth celebrated the arrival of the new season Queen variety of potatoes. Potatoes are still the most consumed carbohydrate in Ireland but Bord Bia research has identified a need to make potatoes more “insta-friendly” with the millennial consumer and to highlight the taste, convenience and health benefits that are important to this group.
As part of the drive to promote potatoes Bord Bia will be highlighting a number of recipes with a modern-twist that will appeal to younger consumers with 32 How to make potato recipes.
“We do know that the millennial generation as a cohort are eating differently to previous generations seeking taste, convenience and health in their food,” Lorcan Bourke, Fresh Produce & Potato, Manager Bord Bia, said.
We are here today celebrating the arrival of new season Queens
“Potatoes tick all the boxes across these three criteria, but only when people have full knowledge on how to use them in their busy lifestyles.
“We are here today celebrating the arrival of new season Queens, and we want everyone to realise just how delicious they taste, how easy they are to prepare and the real health benefits of eating this natural food harvested straight from the soil.”
Read more
Neven Maguire: barbecue take two
Potatoes have less to fear from Brexit
From the tramlines: break in the weather welcome for potatoes, not for grain
Bord Bia are keen to show young consumers that the humble spud is bang on trend, with a drive to make potatoes more “insta-friendly” for millennial consumers.
Research carried out on behalf of the company revealed that millennials and generation Z were wary of the cooking time, preparation and nutritive capabilities of potatoes.
Potatoes also were not seen as exciting or photogenic for younger consumers keen to photograph their food and post it online.
Myth busting
Bord Bia has enlisted the support of TV dietician, Aoife Hearne who said: “we need to dispel the myth that potatoes are fattening or that carbohydrates as a food group are bad for you.
“Potatoes are naturally fat-free and gluten-free, a great source of fibre, vitamin C and a variety of B vitamins. They also contain three times the amount of potassium found in bananas."
(l-r) Twins Evan and Abbie Wogan (8) with neighbour David Tuite (8) on Gerard Tuite’s potato farm in Clogherhead, Co. Louth celebrated the arrival of the new season Queen variety of potatoes. Potatoes are still the most consumed carbohydrate in Ireland but Bord Bia research has identified a need to make potatoes more “insta-friendly” with the millennial consumer and to highlight the taste, convenience and health benefits that are important to this group.
As part of the drive to promote potatoes Bord Bia will be highlighting a number of recipes with a modern-twist that will appeal to younger consumers with 32 How to make potato recipes.
“We do know that the millennial generation as a cohort are eating differently to previous generations seeking taste, convenience and health in their food,” Lorcan Bourke, Fresh Produce & Potato, Manager Bord Bia, said.
We are here today celebrating the arrival of new season Queens
“Potatoes tick all the boxes across these three criteria, but only when people have full knowledge on how to use them in their busy lifestyles.
“We are here today celebrating the arrival of new season Queens, and we want everyone to realise just how delicious they taste, how easy they are to prepare and the real health benefits of eating this natural food harvested straight from the soil.”
Read more
Neven Maguire: barbecue take two
Potatoes have less to fear from Brexit
From the tramlines: break in the weather welcome for potatoes, not for grain
This is a subscriber-only article
SHARING OPTIONS: