Supermac's launches first fresh meat burger in fast food chain in Ireland

The family restaurant chain launched the innovation in conjunction with an announcement of its commitment to Irish farmers now reaching in excess of €20m per annum, increased in part due to the creation of the 100% fresh Irish 5oz beef burger.

Supermac’s spend with Irish farmers covers a wide range of producers including beef, chicken, dairy and vegetables.

Speaking at the launch of the fresh burger at the Tullamore Show, Supermac’s managing director Pat McDonagh said: "We are most excited by the introduction of the Supermac’s fresh 100% Irish 5oz beef burger. We are using fresh premium cuts of Irish beef which are never frozen and the burger is cooked to order every time. We have overcome all potential challenges which serving a fresh beef burger in prime condition to customers could possibly present. The feedback on the product, which has been piloted in a number of restaurants ahead of its nationwide rollout over the past few weeks, has been extremely positive.”

Also present at the launch was Minister for Agriculture Simon Coveney, who said the announcement is a very welcome development for Irish farmers and the beef industry as a whole. "Supermac’s have a long and successful background in the food business and are a great indigenous food story. This is a fantastic example of innovation and product development. It is a very strong endorsement of the quality of Irish beef and the very high standards present on Irish farms.”

Supermac’s is in the process of opening eight new restaurants throughout Ireland as part of its 2015 plans for growth. New locations include Tipperary Town Plaza, Drogheda, Clonshaugh and Ballacolla. Plans have also been submitted for a key motorway service development on the M18.