The future for technology in agriculture will not be developing a new sensor or system, it will be the re-organisation of data and how we use it. This is the assessment of O’Mara, who likened this to Henry Ford’s revolution in manufacturing: he did not change how tractors were manufactured, merely the organisation of that process.“There’s a massive challenge for agriculture to do this. Europe’s food production has stagnated,” said O’Mara. “One of the big reasons of that is the conflict around sustainable production.