I watched with morbid fascination as a spat between well-known Cork dairy farmer Peter Hynes and animal activist group PETA UK unfolded online.

Hynes accused PETA of taking his sweet video of his young daughter reading a book to calves on their farm and using it on its own Twitter page to promote an anti-dairy message.

PETA’s caption included the line: “Sadly, most cows on dairy farms are slaughtered when they’re five or six. We hope that these babies will be spared the horrors of the abattoir.”

Twitter guidelines

While Hynes is demanding it removes the video, PETA says it is working within Twitter’s official guidelines.

With strong supporters on both sides, I don't think this one is going to die down anytime soon.

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