US Land O’Lakes CEO Beth Ford recently highlighted the challenges for the sector in rural America. Ford said that farm consolidation, oversupply, an ageing farmer population, labour shortages, lack of access to high-speed internet and lender reluctance to finance agriculture are all challenges for rural America. She noted that consolidation is happening across agriculture because of oversupply. She said that while trade is important, there are supply and demand imbalances and this is most evident in the dairy sector.