Mashed in the USA
The judging for our Women & Agriculture Awards is well under way, but recently we learned that former winner Tracy Hamilton has made even bigger strides with her company, Mash Direct.
Tracy and her husband, Martin, started the company in 2004 after looking at their vegetable farm and questioning how they could add more value to their produce.
The sixth generation farmers realised their vegetables had so much more potential and developed side dishes such as champ, colcannon, cauliflower cheese gratin and carrot and parsnip mash.
All are healthy and gluten-free, made with traditional local butter and no artificial flavourings or preservatives.
Fourteen years later and the company has grown into a massive success. Now with 40 products on It books and 190 employers on the payroll, Mash Direct has a turnover of €17m.
Tracy and Martin are now supplying far beyond their farm in Comber, having launched in New York just ahead of St Patrick’s Day.
Tracy says: “Everybody knows that Comber is famous for potatoes and for the first time we are able to supply them fresh to New York.
There is such a great variety of Irish-produced whiskies and stouts across the USA, but no one on the market is bringing fresh, Northern Irish dishes to American plates.
"We wanted to bring the unique richness of Irish soil and six generations of farming knowledge to the shelves.”
Eight of Mash Direct’s products, including the potato croquettes, mashed potato and potato rostis, will be listed in Key Food supermarket stores throughout New York, Connecticut, New Jersey and Pennsylvania.
For more information, check out www.mashdirect.com
If you haven’t tried overnight oats yet, get mixing. Even if you’re not a big fan of porridge, these have a different consistency and taste. Combine oats, some milk and natural yoghurt in a jar. If you fancy it, add some cinnamon, vanilla extract and honey.
Leave overnight and in the morning add some pecan nuts and berries. Very healthy and easy.
Flahavan’s is certainly doing well with the trend, with people using oats in a whole new way, but it jumped on the bandwagon even further by bringing out Flahavan’s Overnight Oats.
A mix of Flahavan’s Irish oats with apple, raspberries, sunflower and pumpkin seeds, the only thing you need to add is milk, apple juice or water, whichever you prefer. Pop in the fridge and breakfast prep requires zero time in the morning, unless you want to add a dollop of natural yoghurt yourself.
Flahavan’s Overnight Oats is available in a handy 450g drum, providing 10 portions with a free scoop for measuring.
Flahavan’s Overnight Oats is available in stores nationwide. Visit www.flahavans.ie
Easter carrot cakes
These delectable little carrot cakes are ideal for every upcoming Easter celebration. Siúcra and Catherine Fulvio have created these adorable mini carrot cakes. Makes six.
320g plain flour
1½ tsp baking powder
1 tsp bicarbonate of soda
1 tsp ground cinnamon
¾ tsp ground ginger
½ tsp nutmeg
200ml light olive oil
220g Siúcra light golden brown sugar
Four eggs
1 tsp vanilla extract
250g grated carrots
60g chopped walnuts
70g white chocolate drops
70g Siúcra caster sugar
60g shelled pistachios
100g cream cheese
100g butter, softened
350g Siúcra icing sugar
One lemon, zest only
1tsp vanilla bean paste
100g Siúcra ready roll-out fondant
Orange fool colouring paste
Six small sprigs of rosemary