Approximately 16m American adults think that chocolate milk comes from brown cows, the Dealer is shocked to have learned.
A study commissioned by the Innovation Center of US Dairy found that 7% of all American adults were of this opinion.
By my reckoning, that’s over four times the population of Ireland believing that chocolate milk comes from brown cows. The horror.
Veggie milk
I also see that the EU Court of Justice has made a judgement that purely plant-based products cannot be marketed as ‘milk’, ‘cheese’ or ‘butter’.
About time too, how can the likes of almond ‘milk’ and soya ‘milk’ be called milk, they’re not even from an animal.
Farmers welcome clampdown on plant ‘concoctions’ being labelled as milk