I see that Jeremy Clarkson is at it again. And by ‘it’ I mean doing something related to farming. Cereals 2026 will take place on his farm, Diddly Squat, in Chipping Norton, Oxfordshire.

Organisers are expecting to see an estimated 550 exhibitors and upwards of 25,000 visitors call to the farm for the event. The event takes place on 10-11 June 2026. The Dealer might have to go himself, to see what all the fuss is about.