Milk and maternal traits are the buzz words among Irish suckler farmers. The current focus on maternal traits brought about by the Beef Data and Genomics Progamme (BDGP) has succeeded in getting farmers focused on improving the key drivers of profit in the suckler system. Padraig O’Malley is a farmer who was a little ahead of his time, having taken action to bring milk back into the herd over ten years ago. Padraig is a part-time farmer based just outside Newport in Co Mayo. Like many farmers around the country, Padraig has the difficulties of coping with a small, fragmented land block, consisting of mixed-quality land.