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Centenary Thurles is to become the first co-op in Ireland to launch a brand of GM-free milk.
The Tipperary co-op has enlisted 10 all-year-round milk suppliers to provide milk from cows that have not been fed genetically modified (GM) animal feed.
Non-GM food products are increasing in popularity in a number of high-value market countries, where consumers feel that there are health benefits associated with eating GM-free products.
Centenary is currently in the middle of completing certification paperwork and development for the product, and says that its target market is for the greater Dublin area, where it already has an established milk product on the shelves.
Farmers involved in the project will continue producing milk as normal, but will have to source GM-free soya or protein for their animal feed.
Centenary Thurles will have to undertake certain procedures and cleaning protocols for lorries to satisfy GM-free stipulations.
The Irish Farmers Journal understands that the product is destined to be sold for a premium price and that the premium will be shared between the processor and farmers involved.
However, Centenary has yet to announce a date for when the product will be available on shop shelves.
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