The common name of callicarpa is beauty berry and it is one of the rare-enough cases where the common name of a plant means the same as the botanical name. Callicarpa means beautiful fruit and nicely describes the shrub which carries dense rounded clusters of small purple berries. These are round with a sheen on the surface and resemble beads, but the colour is intense and the clustering of berries gives them strength and visibility. The berries are carried at the point where the leaves are attached to the stem.