With more than 45,000 visitors over the course of the two-day show, Lamma organisers said the 2026 installation secured the highest attendance in the shows 44-year history.
Across the 11 halls, visitors were treated to a wide range of machinery launches, live demonstrations and discussions.
With more than 45,000 visitors over the course of the two-day show, Lamma organisers said the 2026 installation secured the highest attendance in the shows 44-year history.
The show secured a record turnout, despite the financial pressures and the continued uncertainty over policy and input costs within the UK farming sector.
Despite the subdued atmosphere in the UK, exhibitors reported that good conversations were being had with showgoers, and that many who are in a cycle of upgrading, are planning to continue to invest.
Event organisers have said that more than 45,000 visitors and over 800 exhibitors attended Lamma show on Wednesday and Thursday, 14 and 15 Januuary, at the NEC Birmingham. For the first time, Lamma ran alongside CropTec and the Low Carbon Agriculture Show, which helped contribute to the shows highest attendance in its 44-year history.
Despite the subdued atmosphere in the UK, exhibitors reported that good conversations were being had with showgoers, and that many who are in a cycle of upgrading are continuing to invest. Across the 11 halls, visitors were treated to a wide range of machinery launches, live demonstrations and discussions.
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Title: Lamma show sees record attendance
With more than 45,000 visitors over the course of the two-day show, Lamma organisers said the 2026 installation secured the highest attendance in the shows 44-year history.
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Event organisers have said that more than 45,000 visitors and over 800 exhibitors attended Lamma show on Wednesday and Thursday, 14 and 15 Januuary, at the NEC Birmingham. For the first time, Lamma ran alongside CropTec and the Low Carbon Agriculture Show, which helped contribute to the shows highest attendance in its 44-year history.
Despite the subdued atmosphere in the UK, exhibitors reported that good conversations were being had with showgoers, and that many who are in a cycle of upgrading are continuing to invest. Across the 11 halls, visitors were treated to a wide range of machinery launches, live demonstrations and discussions.
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