Some 15 complaints were submitted to the Advertising Standards Authority for Ireland (ASAI) about adverts by Go Vegan World, I see.

The adverts are on billboards and bus stops across the country and portray dairy farming in a bad light.

When queried as to what exactly the complaints said, the Irish Farmers Journal was told that releasing the complaints was “not within remit of the ASAI code”.

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It also clarified that since the adverts are non-commercial advertising, acting on the complaints is also not within the remit of the ASAI code.