Beef farmers heard key messages from top-class advisers at the Teagasc national beef conference in Athlone this week. One key message is that better breeding can deliver €172 more per suckler cow and AI usage should be increased. Farmers were presented with clear statistics outlining the difference in one-star and five-star cows. How good or bad three- and four-star cows are relative to a five-star is not as clear.