The standoff between the breed societies and ICBF has always been described as a showdown between the scientists and the self-interested show coats. The reality is most pedigree breeders have no interest in the show ring and, in fact, many don’t even avail of society sales to sell their animals. The vast majority of pedigree breeders have a few pedigree cows, which they manage with a commercial suckler or dairy herd. For these people, their reputation to produce stock bulls that deliver for the customer has allowed them to create a network of repeat buyers and new customers, impressed with what they have seen on other farms.