The current discussions around a proposed Mercosur trade deal are a throwback to the pre-2008 economic crash. Then the EU policy on agriculture was that it was dismissed in terms of its relevance and economic effect and was a giveaway in all trade negotiations.Now that the EU has finally emerged from this recession, it appears that history is repeating itself. The key issue isn’t just that the EU has offered at least 70,000t of additional South American beef access to the EU market. Nor is it the fact that this new import quota will cause a significant price reduction in the EU beef market. It isn’t even the issue that there is at least a question over adherence to EU production and processing standards of beef, particularly in Brazil.