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Irish certified Angus beef is selling for €71.90/kg in Singapore.
The striploin steak, observed by the Irish Farmers Journal, is supplied by ABP from its Cahir plant and farmers in the Tipperary and Clare area.
The beef is flown in to Singapore at a cost of €5/kg, according to an ABP spokesperson. They said this freight cost has increased from €2/kg in 2021.
1/ Irish Angus ABP beef from Tipperary & Clare on sale here in premium grocery store in #Singapore. Striploin selling at a €72/kg, flown in at €5/kg & quality assured with a 65% mark up by retailer @farmersjournal @Bordbia @FJBeef @ajwwoods pic.twitter.com/tN3I5dGXCW
— Barry Murphy (@BarryMurphyIFJ) September 4, 2022
The spokesperson also said that much of the near €72/kg price can be attributed to the 65% mark up added by the Singaporean retailer, Ryan’s Grocery.
Ryan’s is a premium product grocery store in Singapore and it also supplies Glenisk Irish yoghurt and Ballymaloe relish.
A Bord Bia spokesperson said Ryan’s sought to retail Irish beef after its former Australian supplier had challenges with supply consistency due to drought and feed costs.
Irish delegation
Minister for Agriculture Charlie McConalogue visited the Ryan’s Grocery store on Sunday to sample some of the Irish beef on sale. He was joined by the recently appointed Irish Ambassador to Singapore Sarah McGrath, Department of Agriculture officials and Bord Bia chief Michael Murphy.
The store visit was part of the Bord Bia’s ministerial led trade mission to Singapore to promote Irish food and drink.
The minister posed for photographs with Ryan’s Grocery owner Ms Wendy Foo, cooked some striploin beef and tasted the premium product.
He presented Ms Foo with a Kilkenny-made cheese board and tanked her for continued support to and retailing of Irish beef.
Douglas, Co Cork, native Gavin Foley cooked the beef samples for the Irish delegation present. From a beef farm, the University College Dublin (UCD) commerce international student is in Singapore for nine months as he takes part in a study abroad programme at Singapore Management University.
“I enjoyed helping out today with certified Irish Angus to showcase our Irish beef,” he said.
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