Both tractor giants CNH and AGCO have reported a drop in revenues for 2025. CNH Industrial, the parent company for the New Holland, Case IH and Steyr brands recorded a net income of $89m for the fourth and final quarter of 2025, compared with $176m for the same period in 2024.

Consolidated revenue for the fourth quarter was $5.16bn, up 6% on the same period in 2024.

Taking a broader look, revenues for the full year of 2025 reached $18.1bn, down 9% year on year. Net profit for the full year of 2025 was $505m, far below the $1.25bn in 2024. Gerrit Marx, CNH chief executive officer, said that CNH has delivered solid progress towards its long-term goals during 2025, despite a challenging market.

ADVERTISEMENT

AGCO revenue down

The latest financial reports released by AGCO, the parent company of Fendt, Massey Ferguson and Valtra show net revenues of approximately $10.1bn for 2025, a decrease of 13.5% on 2024.

In North America alone, tractor sales are down over 10% across the board, with larger horsepower tractor segments worse effected.

The major factor cited for the reduction in overall revenues was the reluctance of farmers and contractors to invest in new tractors and machinery based on the current uncertainty and low incomes.

In North America, tractor sales are down over 10% across the board, with greater-horsepower tractor segments worse affected. This resulted in a 27.5% dip in Agco’s North American sales to $1.66bn compared with $2.29bn during 2024.

Not as severely affected, the western European tractor market was 7% lower in terms of sales, with most markets recording double digit percentage declines with the exception of Spain and Italy,.

In terms of its outlook for 2026, production volumes are expected to remain flat with net sales expected to range from $10.4 to $10.7bn.