I see the Irish Whiskey Association was busy in 2021.Global sales had declined by 4% in 2020, mainly due to the reduction in air travel and travel retail, but the association is reporting double-digit growth in 2021 and a new all-time high for global sales of Irish whiskey.
I see the Irish Whiskey Association was busy in 2021.
Global sales had declined by 4% in 2020, mainly due to the reduction in air travel and travel retail, but the association is reporting double-digit growth in 2021 and a new all-time high for global sales of Irish whiskey.
Hopefully this bodes well for demand for Irish grain.
Tariffs were lifted on the product in the US and Nigeria, which helped sales.
Interestingly, over 90% of Irish whiskey sales around the globe are legally protected and investigations were carried out on over 55 infringements of the Irish Whiskey Geographical Indication.
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