With the tillage sector undergoing an income crisis, The Dealer was interested to see the recent announcement between Origin Enterprises, UCD and Science Foundation Ireland (SFI) to establish a €17.6m precision agriculture centre at UCD focusing on the arable sector. The aim of this new centre is to provide new ways of making the arable sector more profitable.The merging of conventional crop science and agronomic application will be led by Prof Jimmy Burke, along with new digital technology and prescriptive data analytics led by Prof Gregory O’Hare and others at UCD.