Irish retailer SuperValu has reported sales of €2.67bn for its 2016 financial year, a 2.4% increase compared with the previous year. The supermarket said that a key driver of sales growth in 2016 was the increasing shift by consumers to online shopping. SuperValu said sales from online shopping grew by 22% last year, with online orders from mobile phones and smartphones increasing a massive 180%.
SuperValu added that its own-label health and wellness range of vitamins, supplements, sports nutrition and weight management products continued to perform well, adding €36m in sales to the top line last year.
The supermarket also announced plans to open three further stores in Ireland in 2017 as well as investing €35m to upgrade existing stores around the country.
The SuperValu brand is owned by the Cork-based Musgrave Group, which operates a partnership model with grocery shop owners that want to trade under the SuperValu name and allowing them to compete on price.
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