Putting the 'Bó' in banking

A British bank has been inspired by the Irish for cow.

The Dealer

4 December 2019

The British bank seem very taken with the Irish fada.\ Donal O'Leary

British bank NatWest has decided to name its digital banking service “Bó” (Irish for cow for those rusty in the Gaeilge department). The bank says: “We also like [the word] because Bó doesn’t mean anything in English so it’s a word that we can own ... We love our fada, it’s unique, changes how we look and how we sound.”

The Dealer wonders does this bring a new meaning to the term “cash cow”?

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