It is easy to understand why rhododendrons are so popular as they produce masses of brightly coloured clusters of large flowers. By contrast, the flowers of enkianthus are very low-key and understated. But they too are very beautiful in their own way. The flowers are identifiably part of the heather family, to which both rhododendron and enkianthus belong, perhaps even more heather-like than rhododendron.The enkianthus flowers are small and bell-shaped, carried on slender, dangling flower stems. Each flower has its own flower stem and these are carried in a cluster.