While grocery prices are decreasing, shoppers are spending more.
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SuperValu consolidated its leading position in the 12 weeks ending 21 May, with a 22.5% market share in Ireland, increasing its advance on Tesco and Dunnes Stores. Tesco reclaimed the second spot from Dunnes thanks to more regular trips by its customers. Meanwhile, although shoppers spent increasing amounts at Dunnes, they visited the stores less often.
Despite a 0.2% fall in grocery prices during the period, the overall value of sales increased by 2.2%. “With the average price per pack falling slightly, growth has been driven by households buying extra items, with the average shopping basket increasing in size,” said Kantar Worldpanel director David Berry.
This was most beneficial to retailers’ own brands as well as German discounters, with Aldi increasing sales by 4% and Lidl by 2.7%. Each chain now captures more than 11% of the Irish market.
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SuperValu consolidated its leading position in the 12 weeks ending 21 May, with a 22.5% market share in Ireland, increasing its advance on Tesco and Dunnes Stores. Tesco reclaimed the second spot from Dunnes thanks to more regular trips by its customers. Meanwhile, although shoppers spent increasing amounts at Dunnes, they visited the stores less often.
Despite a 0.2% fall in grocery prices during the period, the overall value of sales increased by 2.2%. “With the average price per pack falling slightly, growth has been driven by households buying extra items, with the average shopping basket increasing in size,” said Kantar Worldpanel director David Berry.
This was most beneficial to retailers’ own brands as well as German discounters, with Aldi increasing sales by 4% and Lidl by 2.7%. Each chain now captures more than 11% of the Irish market.
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