In my opinion, it is crucial to get maiden heifers off to the best possible start in their milking career. The best start in their milking career is to get them calving in the first three weeks of the calving season next year. Remember, by the time the heifer starts producing milk, you will have spent 24 months feeding it for little or no monetary return. It is not until halfway through second lactation that you start getting a return on your investment – on average, that’s 42 months after the heifer calf was born.