When it comes to telling people’s stories and reflecting the lives of those living in rural Ireland, Irish Country Living and Mary Kennedy have a common goal. Celebrating success, highlighting the importance of community spirit and showcasing Irish businesses are qualities that characterise both Nationwide and Irish Country Living. So really there couldn’t be a more perfect person to make her mark at this year’s Women & Agriculture Conference, run in association with FBD Insurance. “There really is an overlap,” laughs Mary as we compare notes on similar interviews we have done over the years. “I love working on Nationwide. I feel that we, as well as Irish Country Living, look at people’s lives in a very positive, supportive and celebratory way. It is kind of an affirmation and it should be, because there is plenty there to affirm.