The popular agriculture show is proving to be a big hit with the new station, averaging 170,000 viewers per episode in January.

The weekly documentary is a 12-part series which follows the lives of 21 farmers across Munster, Leinster, Connacht and Ulster. The show is broadcast every Monday at 8pm.

Offaly man and Tullamore Hereford cattle farmer Joe Deverell was the latest to join the Rare Breed show.

Joe, his son Jesse and nephew Ivor run the family farm in Geashill, Tullamore, Co Offaly. A recent episode featured the Deverell family carrying out the annual TB test on their 280 strong herd.

"I think it’s great for the general public to get a glimpse into this world," he said. "Farming has been handed down from one generation to another in my family so it’s really a way of life for me and something I grew up with."

Three million people have tuned into UTV during its launch month.