“Going organic gave me a better chance of insulating against outside factors, it gave me more control as to what goes on on my farm,” William Mulhall from Derrymullin Farm in Co Kildare said. “I haven’t used meal on this farm since 2015, and I won’t use any. The selling point for this farm will be 100% grass based, pasture fed beef.” For that reason genetics was very important for William; “Organic concentrates can be up to €150/t more so you want an animal that doesn’t need meal.”