While on two different farms recently I was asked for an opinion on severe itch in cattle. One farm had a group of weanlings with hair loss and skin lesions due to scratching. The farmer had used a pour-on on three occasions over the winter to control lice with no improvement in clinical signs. The second farm was a pedigree suckler herd where practically the whole herd was affected with severe skin lesions and hair loss. A lot of these cattle had secondary bacterial infections in the skin as a result of the severe scratching. The cattle had been treated with a generic ivermectin pour-on three weeks previously with no apparent effect on the itching. In both herds, thrive was affected by the itching.