There is a growing appreciation that, with a growing supply of cattle, there is a need to get access to new markets for beef exports and cattle leaving the country live. The importance of achieving both of these goals can be quickly put in context by looking at growth in the dairy herd and lower live exports in recent years. More than 300,000 extra calves have been born to dairy dams since 2010, while in the same period live exports halved from a peak of 338,966 head in 2010 to 145,235 head in 2016. The knock-on effect is a sharp rise in the availability of cattle for slaughter. The 2016 beef kill increased by over 60,000 head, with a further increase of 80,000 to 100,000 head forecast for 2017.