In certain areas, farmers are favouring selling cows in marts than going straight for slaughter, as they are achieving slightly higher prices live. Those that are selling culls in ones and twos are seeing the biggest benefit from selling live, as they have little to no bargaining power with factories, whereas those specialist finishers that are slaughtering cows regularly are able to secure better price terms. This is evident in cull cow prices. The strong demand, combined with fodder scarcities in some parts of the northwest and midlands, are the main drivers behind large cull cow entries.