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The National Milk Agency (NMA) annual report for 2016 was released in recent weeks and looked at the milk market in Ireland at a farmer, processor and retail level.
According to the NMA, the average price for one litre of low-fat milk in 2016 was €1.05, while a price of a two-litre carton of full-fat or whole milk was €1.71.
The NMA also looked at how milk is sold, and it shows that 75% of all fresh milk was packaged in two-litre or larger carton. That means 25% of sales of fresh milk are in one-litre packs.
Who’s selling the milk?
The large multiples make up the majority of all fresh milk sold in Ireland. Two of the country’s largest retailers account for nearly 50% of all milk sales.
SuperValu and Dunnes have 23% each of all fresh milk sales in Ireland. SuperValu’s market share has fallen from 25% in 2015, to 23% in 2016.
Tesco and a combination of Aldi and Lidl have 22% each of the market. The Lidl/Aldi combination has grown from 17% of the market in 2015, to 22% in 2016.
After the big chains come Centra and Spar on 4% each of the market, and then all the others, including the local corner shop, on 2% of the market.
Meanwhile, own-label sales account for almost two in every three (64%) of milk sales in retail outlets.
Own-label two-litre packs were, on average, 22% cheaper than the main brands, such as Avonmore.
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