The Irish Farmers Journal has been named the 2023 Media Brand of the Year at the prestigious Media Awards in Dublin.
The Irish Farmers Journal saw off stiff competition from other media brands on the night, including RTÉ’s The Late Late Toy Show, Sky Media, Bauer Media Audio Northern Ireland, PML group and Talon in Ireland.
The judging panel included chief revenue officer at Channel 4 Veriça Djurdjevic; chief strategy officer Dentsu Ireland Dave Winterlich; managing director Ebow The Digital Agency David Douglas; and managing director izest Marketing Group Eamon Fitzpatrick.
Speaking on the win, Irish Farmers Journal editor Jack Kennedy said: “We are incredibly humbled and proud to win Media Brand of the Year for 2023.
"The competition entry highlighted the innovation, the unique content, the audience growth, the investments made by the Irish Farmers Journal and, most importantly, the influence the Irish Farmers Journal has on the media landscape in Ireland.
"The result means the award-winning reputation of the Irish Farmers Journal is now print, digital, audio and visual, with key events and innovations central to the agri calendar in Ireland. Thank you to all of our team, readers and clients.”
Watch part of the winning presentation which tells our story here:
The judges were impressed by:
Last year’s print readership growth of 18% to a record 379,400 weekly print readers. Growth in commercial revenues and the creative solutions on offer for clients.The re-investment of profits back into the sector in order to provide readers with high-quality, unique and valued content.Innovation – from the launch of a new home delivery service, farmersmarket.ie and the exponential growth of Martbids.ie where farmers have traded over €1.5bn worth of stock to date.Brand extensions – they were impressed with how the Irish Farmers Journal extended its brand by launching several glossy magazines and running large-scale events for our readers and clients.And the judges were highly impressed with the brand's media reach, with our expert team regularly making appearances on TV and radio to discuss the farming news stories of the day.
The Irish Farmers Journal has been named the 2023 Media Brand of the Year at the prestigious Media Awards in Dublin.
The Irish Farmers Journal saw off stiff competition from other media brands on the night, including RTÉ’s The Late Late Toy Show, Sky Media, Bauer Media Audio Northern Ireland, PML group and Talon in Ireland.
The judging panel included chief revenue officer at Channel 4 Veriça Djurdjevic; chief strategy officer Dentsu Ireland Dave Winterlich; managing director Ebow The Digital Agency David Douglas; and managing director izest Marketing Group Eamon Fitzpatrick.
Speaking on the win, Irish Farmers Journal editor Jack Kennedy said: “We are incredibly humbled and proud to win Media Brand of the Year for 2023.
"The competition entry highlighted the innovation, the unique content, the audience growth, the investments made by the Irish Farmers Journal and, most importantly, the influence the Irish Farmers Journal has on the media landscape in Ireland.
"The result means the award-winning reputation of the Irish Farmers Journal is now print, digital, audio and visual, with key events and innovations central to the agri calendar in Ireland. Thank you to all of our team, readers and clients.”
Watch part of the winning presentation which tells our story here:
The judges were impressed by:
Last year’s print readership growth of 18% to a record 379,400 weekly print readers. Growth in commercial revenues and the creative solutions on offer for clients.The re-investment of profits back into the sector in order to provide readers with high-quality, unique and valued content.Innovation – from the launch of a new home delivery service, farmersmarket.ie and the exponential growth of Martbids.ie where farmers have traded over €1.5bn worth of stock to date.Brand extensions – they were impressed with how the Irish Farmers Journal extended its brand by launching several glossy magazines and running large-scale events for our readers and clients.And the judges were highly impressed with the brand's media reach, with our expert team regularly making appearances on TV and radio to discuss the farming news stories of the day. 
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