John Deere and CNH account for over half of UK tractor sales

Tractor registrations in the UK in 2016 topped 12,025, according to the Agricultural Engineers Association.

John Deere claimed top spot, with 3,350 tractors registered. This was 27.9% of the total which included compact tractors less than 50hp and agricultural tractors above 50hp.

Following closely behind was CNH (Case New Holland) with 3,117 tractors amounting to 25.9% market share. A total of 2,110 New Holland tractors were registered (17.5% market share), which also includes Steyr, and 1,007 Case IH tractors registered (8.4%).

These top three manufacturers have almost 54% market share of all tractors registered in the UK. The AGCO brand accounts for just under a quarter of total market share at 22.5%, with 2,705 tractors registered. This group of brands includes Massey Ferguson, Fendt, Valtra and Challenger.

Respective market share for these individual brands is 11.6%, 7.0%, 3.6% and 0.4%.

Since last year, the Challenger brand has been sold in Europe in Fendt colours. Interestingly, a brand that is making positive inroads in the UK is Kubota with 852 units registered and a 7.1% market share.

The German manufacturer Claas took eighth position of individual brands with 667 (5.5%) tractors registered followed closely by SDF with 331 (2.8%) registered. The remaining 1,003 registrations, which accounts for 8.3% of total registrations, was made up of Agri-Argo group which includes McCormick and Landini, JCB Zetor and others.